Financial Modeling

As your company grows, is is normal to spend more and more on your ad budget.

Therefore, it is best to project how many new jobs and revenue can be acquired on an increased budget.

Doing so allows us to see if the new capital is being used as efficiently as it could be, or if it’s better spent elsewhere.

Below is a projection regarding the increasing of budget to increase roofing jobs

Conclusion:

In this example:

Increasing budget on Google search ads led to an increase in sales: Revenue went up, but ROI stayed the same over time. THIS ISNT A BAD THING. It simply means growth is the same every month as a percentage.